Branding is often mistaken for design, but design is just the wrapping. Potentially incredibly nice and solid wrapping. But a brand is not decoration. A strong brand is alignment: the point where what you know you can deliver and what the world believes you can deliver come together.

Branding is often mistaken for design, but design is just the wrapping. Potentially incredibly nice and solid wrapping. But a brand is not decoration. A strong brand is alignment: the point where what you know you can deliver and what the world believes you can deliver come together.

When we talk about creating diverse and inclusive environments in technology, we often focus on structures: education pipelines, hiring practices, team activities, leadership programs. But one element is just as powerful and, as across the entire diversity scope, often underestimated: role models. Visibility matters. When people see someone they can relate to, it greatly helps them imagine their own path forward.

With events happening almost every month, many in the field talk about a growing “traveling circus,” where the same people, topics, and panels reappear from city to city. Content often repeats and discussions stay surface-level, leaving the regulars without much that feels new.

With events happening almost every month, many in the field talk about a growing “traveling circus,” where the same people, topics, and panels reappear from city to city. Content often repeats and discussions stay surface-level, leaving the regulars without much that feels new.

Inclusion is what makes diversity work and it happens when we intentionally create spaces where different voices feel welcome, valued, and empowered to contribute. Meetings are a great opportunities to put this into practice. Here are simple, practical ways to ensure every voice is heard.

As an event host, you have a unique opportunity—and, arguably, a responsibility—to help your guests not just meet, but genuinely connect. We address the number one thing you want to make happen to truly increase the success of your event for everyone involved.

Why human connection is at the core of my work (and should be at yours too).